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Prof. Dr. Jan-Henning Raff

A Model to Identify the Data Needed for AI-driven Graphic Design

Some aspects of design problems have been successfully delegated to machine learning models. Still, a more holistic view on data-driven design from a design perspective has not been developed. I want to propose a comprehensive model (a conceptual model, not a predictive machine learning model) that does not deny the complexity of graphic design processes and that helps to identify moments where data can be injected into the design process. Only then we can produce/gather “big” data, data that would be needed for computation.

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Dr. Jan-Henning Raff is professor for visual communication at HMKW, University of Applied Sciences in Berlin. He teaches and researches user centered (interaction) design and develops design research methodologies.


Foto: Nora Bibel

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